Data analysis of the entertainment industry: 51.1% of the surveyed netizens prefer ice and snow sports

In the winter of 2022, the Grand Ice and snow gathering in Beijing makes more and more people interested in participating in ice and snow activities. Thanks to national policies and people's enthusiasm to participate in ice and snow sports, the market scale of ice and snow sports industry will expand in the future.

According to iimedia research, 51.1% of Internet users surveyed prefer ice and snow sports, second only to 59.7% of ball games. This shows that the ice and snow sports industry has a certain audience base, and this proportion is likely to continue to increase in the future. AI media consulting analysts believe that the national initiative to promote "300 million people to participate in ice and snow sports" and the extensive publicity of ice and snow sports have greatly attracted people to try and participate in ice and snow sports.

People's enthusiasm for ice and snow sports can greatly stimulate the development process of the industry. In the future, under a series of favorable policies, the potential of the ice and snow sports industry will have the opportunity to be further released. Recently, the ski industry has frequently heard financing news, and the education and training industry has gradually begun to layout the ice and snow sports market. Ice and snow sports related industries need to seize the opportunity brought by this heat, popularize ice and snow sports culture, steadily increase and maintain the number of ice and snow sports participants, and turn the "cold" resource of ice and snow sports into a "hot" industry.